D'Amore Lab
ENGPT
Let's talk

Lisbon · São Paulo

Brand Strategy, Creative Direction & Experiences

A brand strategy and creative direction lab.

We investigate contexts, uncover opportunities, and give shape to what can matter.

We develop ideas and create brands, projects, and experiences with direction, depth, and identity.

Have an idea to build? →What we do ↓
Glass Erlenmeyer flask with a red ribbon and a blue acrylic keyhole shape on a light background

A space to think, connect and build.

Originality is our choice.

What we do

At the core, brand strategy and creative direction. Around it, three extensions that carry the same thinking to people, projects and connections.

Core

Brand Strategy & Creative Direction

A clear point of view, and the right way to express it.

Bring your brand

When you need it

When a brand needs clarity, a new position or a stronger point of view.

What we do

We research context, audience and culture, make the strategic choices and lead the creative direction until the brand takes shape.

What you walk away with

  • Positioning
  • Brand architecture
  • Narrative and verbal identity
  • Identity direction
  • Creative direction
  • Brand system

Who it is for

Businesses, brands in the making and brands that need to reposition.

Extension

Personal Branding

Turn a career into direction.

Tell your story

When you need it

When your experience is bigger than how it is perceived, or when it's time to change course.

What we do

We apply Brand Thinking to the person: organising career, ambition and strengths into a distinctive position.

What you walk away with

  • Personal positioning
  • Professional narrative
  • Presence and voice
  • Goals and action plan

Who it is for

Professionals, specialists, founders and independent projects.

Extension

Projects & Experiences

Ideas with structure.

Bring your project

When you need it

When there is an idea, a challenge or an opportunity that still needs to find its form.

What we do

We develop the concept, the strategy and the format, from first sketch to delivery.

What you walk away with

  • Project concept and format
  • Gatherings, activations and live experiences
  • Structured solutions to concrete challenges

Who it is for

Brands, institutions and teams with something to bring to life.

Extension

Connections

People, ideas and perspectives meeting.

Propose a connection

When you need it

When a brand or community wants to broaden perspectives, share knowledge or collaborate.

What we do

We create conversations, workshops, content and collaborations that bring people together.

What you walk away with

  • Content, talks and conversations
  • Workshops and gatherings
  • Collaborations between people and brands

Who it is for

Brands, communities, partners and collaborators.

Branding is identity.Culture is repertoire.Experience is impact.

Brand territories

Brands

We create and develop brands with strategy, identity and meaning.

Culture

We seek references, contexts and connections that expand perspectives and feed our thinking.

Experiences

We turn ideas into projects, encounters and experiences that create connection.

Our Point of View

Brand Thinking

Brand Thinking connects what may seem separate: strategy, culture, people, innovation, knowledge, purpose and experience.

It shapes the perspective we bring to every project, from research to delivery:

  1. Investigate: we immerse ourselves in the context, audience, market and culture around the brand.

  2. Identify: we cross references to find tensions, open spaces and opportunities.

  3. Decide: we make strategic choices: positioning, priorities and what the brand will not be.

  4. Direct: we translate strategy into narrative, identity and creative direction.

  5. Build: we make it tangible: brand systems, projects, content and experiences.

Want to apply this method to your brand?

Bring your idea

Who is behind it

Marianna D'Amore, director of D'Amore Lab

Marianna D'Amore

Director of Strategy & Creativity

“A strong brand rarely comes from a single discipline. It comes from where journalism, culture, strategy and creativity meet, and from the courage to make choices.”

Brand and communication strategist and creative director · Lisbon and São Paulo

A Journalism graduate with a postgraduate degree in Tourism and Communication from the University of Lisbon, she has built an international career across journalism, communication, branding and marketing. She has lived, studied and worked in different countries and cities, developing a cultural repertoire that shapes how she thinks and creates.

Throughout this experience, she has developed projects from the ground up and led growth initiatives for small, medium-sized and large brands, including global businesses across travel, hospitality, aviation, technology and consumer sectors in Europe and Latin America.

D'Amore Lab grew from this perspective: a space to think, connect and build brands, projects and experiences with greater clarity, context and intention.

Every idea becomes a brand, a culture or an experience when it starts with better questions.

Partner Brands

Manifesto

Erlenmeyer flask with coloured beads, the D'Amore Lab laboratory

Ideas are everywhere. What we do with them is what matters.

We observe. We investigate. We connect. We think. We create. We build.

D'Amore Lab exists in this space.

Between brands and culture. Between thinking and creativity. Between people and ideas.

To turn possibilities into constructions that make sense.

Proprietary creations

We think, test and create our own ways of working.

Systems, methods and tools to turn ideas into brands, products, services and possibilities.

Erlenmeyer flask, symbol of the D'Amore Lab SystemSYSTEM

D'Amore Lab System

A system to find, develop and transform possibilities.

Our proprietary brand strategy framework for investigating challenges, discovering paths, developing ideas, testing possibilities and building solutions with direction and structure.

For brands, products, services, businesses, experiences and everything that can still be created.

Investigate → Find → Develop → Test → Build

Learn more
METHOD

Pequenas Grandes Marcas

A method to turn potential into a brand.

An objective and creative framework for small businesses, entrepreneurs and independent projects that want to build a brand with identity, clarity and direction.

The eight fundamentals

  1. Purpose
  2. Positioning
  3. Audience
  4. Personality
  5. Differentiation
  6. Narrative
  7. Voice
  8. Experience
Bring your brand
PLAYBOOK

Brand Playbook

Branding to think, make and put into practice.

A digital product for anyone who wants to understand branding and build their own brand in a simple, structured and creative way.

Content, exercises, questions, frameworks and tools to turn an idea into a brand with greater clarity and intention.

  1. Think→
  2. Define→
  3. Position→
  4. Express→
  5. Build

Why D'Amore Lab

Clarity to choose.
Cultural capital to expand.
Direction to build.

We unite strategic thinking and creative direction in a multidisciplinary approach, attentive to context and focused on turning possibilities into coherent outcomes.

Contact

Have an idea
to build?
Let's give it direction.

Tell us what you want to build. We reply within two working days.

marianna.damore@gmail.com

Lisboa, Portugal · São Paulo, Brasil

D'Amore Lab emblem